This contains mostly the same information that is in her previous book "Cashing in at the Checkout" except that she adds some new information regarding automatic coupon dispensors and other technological advancements. Other than that, this book contains a more extensive write up on competition between major grocery chains, wholesale clubs and food companies. This is used to explain why food companies make coupons and why grocery stores have sales. Simply put, they want loyal customers who will always shop at their store or buy their products. Susan Samtur points out however that the super shopper does not fall under the spell of store or brand loyalty. The super shopper stratigically shops so that he will maximize savings without sacrificing quality. There is not too much of a difference in quality between major name brands and coupon users always buy name brand products.There are hardly any people who wouldn't benefit from reading this book except the extremely rich. Most would like to save more money. Cutting down one's grocery bill puts a lot of money in the bank. Through using rebates over the years, the author was able to put $35,000.00 into her son's college fund. One of the most extrodinary stories given in the book however is that of a man who purchased $869.79 of groceries on one trip using coupons with only $2.16! It sounds a bit too good to be true, but after looking into it, I can see how something like this is possible with some effort. People don't save nearly as much money on groceries as they could because they simply don't want to go through the trouble of sitting down and strategically planning for a shopping trip using coupons. The Super Coupon Shopping System: Ingenious New Ways to Save $$$$ on Every Shopping Bill
Wow! I'm a struggling college student, and a co-worker showed me this book. After I read it, I just had to get the other two written by Susan as well! This book outlines her amazing plan for saving up to 90% on your grocery bill! She has bought $130 worth of groceries for only $7.00 - isn't that amazing? My first shopping trip after reading, I saved $19.00 on a $60.00 purchase.That's almost 30%. But as you get more familiar and comfortable with her system, you'll be consistently saving 60 and 70% on your grocery bills. Exciting to read, and well-formatted, this book is a definite stay in my personal library!'
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